澳门体育网址:凭专业与创新践行品牌实务 用格局与情怀强化品牌建设

-中国商务广告协会品牌发展战略委员会召开中国品牌日媒体交流,支持国家自律品牌发展战略,推进自律品牌变革升级,推迟自律品牌的茁壮发展速度,中国商务广告协会品牌发展战略委员会在国家发表中国品牌日前夕召开了中国品牌日媒体交流今年5月2日,国务院国家发展改革委国家发展改革委力,国务院国家发展改革委国家发展改革委《关于设立中国品牌日的指示》同意从2017年开始,每年5月10日成立为中国品牌日。

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comScore Becomes the First Company to Receive ABC Certificat_澳门体育网址

LONDON, UK, 5th July, 2017 – comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE). This certification expands on the solution’s existing ABC-accredited offerings for vCE Viewability for Display and vCE Content Verification, continuing its status as a certified solution for the digital ad market in the UK.vCE video viewability measures the opportunity to be seen, including the removal of sophisticated invalid traffic (IVT), for video advertising impressions. Video viewability is part of comScore’s holistic ad and audience delivery validation solution vCE, which provides an unduplicated accounting of impressions delivered on display, video and mobile devices across a variety of key dimensions including target audience (demographics), viewability, general and sophisticated IVT, brand safety, geography and engagement.“We are delighted to issue the first ABC video viewability certificate to comScore, demonstrating that its vCE video viewability measurement solution has met JICWEBS industry agreed standards,” said Simon Redlich, Chief Executive at ABC. “The latest IAB UK research shows that video is the fastest growing advertising format. By extending our Viewability programme to include video testing, ABC is delivering the media industry’s stamp of trust in this important area.”Based on JICWEBS industry-agreed Viewability Principles, ABC video viewability certification provides the industry with transparency and greater confidence to better compare viewability capabilities, ensuring agencies and advertisers can make informed purchasing decisions. comScore was one of the first companies to receive Content Verification certification in 2012 and was also granted certification for their continued commitment to delivering desktop display viewability measurement in vCE earlier this year.“Video is an integral piece of advertising budgets today, and it’s essential that advertisers and their agencies better understand their video ad performance and whether that ad had the opportunity to be seen,” said Martin Bromfield, comScore, VP Advertising EMEA, “We are pleased to receive the first vCE video viewability certification from ABC, as it underscores our commitment to delivering a solution that aligns not just with our clients’ needs but with the rigorous standards set forth by industry bodies.”View comScore’s Third Party Accreditation, Certification and Review page to learn more about these accreditations: http://www.comscore.com/About-comScore/Third-Party-Review.To view comScore’s ABC certificate for vCE video viewability, please visit:https://www.abc.org.uk/Certificates/48877701.

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凭专业与创新践行品牌实务 用格局与情怀强化品牌建设-澳门体育网址官网

-中国商务广告协会品牌发展战略委员会召开中国品牌日媒体交流,支持国家自律品牌发展战略,推进自律品牌变革升级,推迟自律品牌的茁壮发展速度,中国商务广告协会品牌发展战略委员会在国家发表中国品牌日前夕召开了中国品牌日媒体交流今年5月2日,国务院国家发展改革委国家发展改革委力,国务院国家发展改革委国家发展改革委《关于设立中国品牌日的指示》同意从2017年开始,每年5月10日成立为中国品牌日。

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IPG盟博成京东九数产品共建战略合作首个数据驱动媒介代理集团【澳门体育网址】

阔别2018年沦落京东九数商业服务服务平台ISV第一个月资格证书的媒体代理商合作方后,前不久,IPG集团旗下的全世界媒体管理方法集团公司IPG盟博(IPG Mediabrands)和电子商务大佬京东上海市区举行京东九数商品共享资源战略合作协议启动式,月开启彼此在数据颠覆式创新、智能化营销行业的深层协作,IPG盟博也沦落和京东九数达成共识商品共享资源战略合作协议的第一个数据驱动器媒体代理商集团公司。

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